It has always been suspected that casinos employ certain strategies and techniques to keep their visitors spending, it is all thought through starting from the services they offer all the way down to the interior design of the gaming floors. The absence of clocks, bright lights, etc., all designed to feel like being in a maze, that are part of the psychological manipulation of the customers. Against all of this, new research suggests that these strategic design features are no in the most interest of when it comes to casino decorators.
Bill Friedman’s used this classic recipe for his success. He not only studied the design elements of the most profitable approach but also and elucidated the principles of “gaming” design these elements are mostly low ceilings, little decor over tables and machines, and a layout arrangement that somehow always leads you back to the casino’s gambling areas.
All of it is changing now. When people think of a casino as a holiday destination or resorts,they immediately envision the glamorous surroundings, even if the city itself isn’t that amazing. While the drama is part of the visitor’s expectation, they also look for luxury that make them to feel welcomed by the design. No-one wants to know that they are being tricked or to feel cheated.
Studies show that gamblers respond positively to assorted colour schemes, fixed lighting and symmetrical layouts clustered with machines by theme. This resulted in a shift from conventional casino design to a “playground layout” as it was described by David Krane. The reshaping of today’s casinos made profits to shoot even higher.
Whereas once the motto was: “the bigger, the better” has changed and no longer applies. There is a new trend on the rise called “structures within structures” as described by Paul Steelman of Steelman Partners in Las Vegas. The intention is to create small intimate spaces within a vast space.
There has been a growing number of people interested in online platforms that are evenly available on desktops, laptops or even tiny pocket devices. It is enough to visit the website of Netbet Casino to see how sophisticated these platforms are nowadays. According to independent studies, 70 percent of gamers are now using some sort of web based platform.
Although casino providers- online or not- are using every trick in the hat to attract (more and more) gamblers, the focus will always be gambling itself. But why not make it even more fun with playful designs?