Your reception area is the first thing customers see when they walk into your business, so it’s important to make a good impression. A cluttered or unwelcoming reception area could lose potential customers before they have a chance to learn about what you’re offering. In this blog post, we’ll provide tips from experts on how to create an inviting reception area!
Creating an inviting reception area – How to do it right
Running a business in the hospitality industry means making sure your guests feel comfortable and relaxed from the moment they enter your establishment. This is why first impressions are so important, and your reception area plays a big role in setting the tone for the rest of their experience. So, if you want your customers to say things like “We really like these visitor chairs” or even better, “This is the most comfortable waiting room we’ve ever been in,” then pay attention to the following tips. More importantly, take them to heart.
Make sure it’s clean and clutter-free
This means no dust, no dirt, and no fingerprints on surfaces that customers will be touching. Not only is it important for health reasons, but it also makes your business look more professional. First impressions matter and a clean reception area will make a good one. There should also be no clutter on surfaces or floors. This includes things like newspapers, magazines, and pamphlets. Not only does it make the space look messy, but it can also be a trip hazard.
Have comfortable seating
Your reception area is where customers will be spending time waiting, so it’s important to have comfortable seating. This doesn’t mean you have to go out and buy the most expensive furniture, but you should avoid putting in cheap plastic chairs that are going to make your guests uncomfortable. Instead, look for seating that is both comfortable and stylish. You can even get creative and put some bean bag chairs or floor cushions in your reception area for a more relaxed look.
Provide a place to charge phones
With nearly everyone using their phones constantly, it’s crucial that businesses provide an area for customers to charge their devices. This can be something as simple as adding outlets near the seating area or providing a charging station. Something so small can make a huge difference in customer satisfaction. Moreover, it shows that you’re keeping up with the times and are invested in providing a good experience.
Have plenty of reading material
Keeping your customers entertained while they wait is important to show that you value their time. Providing reading material such as magazines, books, or pamphlets about your business lets them know that you care. If you have a TV in your reception area, make sure it’s tuned to a channel with general appeal and low volume so as not to offend or bore guests waiting for an appointment.
Offer refreshments
Having a water cooler or some coffee and tea available is always appreciated. If you want to go the extra mile, cookies or fruit are also great options. Plus, having a trash can close by will let visitors know they can toss their rubbish without having to search for one.
These are just a few tips to help you create an inviting reception area. By following these tips, you can be sure that your customers will have a positive experience from the moment they walk in the door.
