With the rise in online shopping, business storefronts need to be creative to get customers into their stores. The first impression of your storefront is the difference between a customer decided to come into your store or not, and people judge things based on what they see. Your success in getting the foot traffic into your store to buy products is dependent on how your storefront is perceived.
Now, one of the top methods to get customers through your doors is through engagement. Customers love discounts, display an “on-sale” banner in your window, but that’s not going to keep them coming back. As mentioned before, it is essential to leave an excellent first impression and to keep your storefront clean and maintained. Prioritize the steps you need to have done to improve your storefront. Some actions need to be taken for your business to grow. Here are five tips to help improve your storefront.
1. Enhance Parking Lots
To keep your storefront from standing out year after year, you need to do the appropriate maintenance to your parking lots such as patching and sealing and parking lot striping. It’s important not to let your parking lot look disarray since it doesn’t reflect positively on your business. Add some signage to the light poles in your parking lot. These signs could be changed up for the season, or specific deals you are trying to promote. They should be bright and attract the eye.
2. Boost Storefront Exterior and Window Display
Your storefront needs to be attractive and look inviting if you are in a destination with lots of foot traffic create a window display that creatively invites people passing by to come in and visit. A well-designed window display can encourage people’s curiosity and promote impulse sales. If there is an opportunity to make the exterior of your building represent what your selling, then do it. You are trying to make your storefront stand out from others in a fun and creative way, without looking junky. Brighten up the sidewalks in front of your store with large pots of bright flowers. Remember to keep them watered and well maintained. The pots decorate your storefront and make it more inviting for customers.
3. Enrich Signage
Engage with potential customers by enriching your signage. A portable sign is an excellent way to begin. Every morning before you open you can write sales, jokes, or quotes and invite customers in to see your store. The sign is placed out-front of your store and meant to drive foot traffic into the store. The sign allows for personality to shine through, be creative and fun. You can get custom and personalised signage done at tradesignshop.co.uk
4. Show Off Your Best
Bring your best products to the front of the store. You want your best to draw the foot traffic into the store, so display something eye-catching at the front of your storefront, for example, car dealerships have their eye-grabbing vehicles out because of those driving by to quickly catch people’s eyes and attention in hopes they will turn around and explore the dealership.
5. Become Interactive
Move towards being more interactive with customers. A great way to do this if your store is in a high traffic area is through QR codes. QR codes are the square barcodes that can be scanned by your mobile phone and pull up information on products etc. These codes can be used to provide further customer details on products, especially if they are walking by your storefront when it’s closed. They can scan the barcode and be brought to your website where they can learn about products and make a decision to come back when your open or buy online. It offers another level of accessibility to potential and returning customers.
It could take a few attempts to figure out what is working best for your business. Be truthful about what storefront changes are helping draw in more customers. Once, you have made appropriate changes collect information and reviews from customers. Give customers a questionnaire to fill out on how they feel about changes, what made them come into the store today, what their thoughts are on the window displays and what enhancements need to be made. Details provided by the questionnaires will help you know which areas you need improvement. It’s essential to engage your employees too. Get their opinions. Who else knows the store and improvements needed better than your employees? Making all these changes to your storefront will take time, so start with one or two and see how it’s making a difference with attracting customers to the storefront.