There was once a time when a business was run on a handshake, a reputation, and a promise. Times have changed. Many contractors think that the internet is their worst enemy — but for the smaller construction crews, the internet can be your best asset and marketing tool if you know how to use it.
The internet has changed how businesses operate, and how consumers find choices they can feel confident making, but that doesn’t mean that it is a disadvantage. In fact, if you work with JumpFactor Construction Marketing, the internet might soon become your windfall if you put the time, effort and resources into finding your presence and your niche market.
Many industries think that they are exempt from marketing and advertising on the internet. Preferring to go by word of mouth or reputation alone might get you a following, but exploring internet marketing tools could make the difference between being a small-town builder making ends meet to being a high-demand contractor who can set their own price. Yes, even for the small-town contractor operation, the internet is more than relevant.
It isn’t that your reputation as a plumber in Winnipeg won’t still precede you. It is just that those who are looking for remodelers are looking for a common consensus. Sites like Angie’s List and HomeAdvisors.com are great tools to help you build credibility but don’t underestimate social media or other avenues of building brand familiarity online. If you don’t know what an organic search is, then you have a lot to learn about how contracting business marketing works.
An organic search is when someone uses a search engine to look for something. A mixture of keywords and long tail keywords is how search engines provide information to internet users. If you only have a website, then you are going to be found on page 10. The reality of the situation is that your clients are more than likely not going to go past the first page when searching for a contractor in your area. This is why, if you want to expand outside of your regular customers, you need to consider hiring an SEO expert.
An SEO expert really is an expert
It is difficult for people who deal in industries that have nothing to do with the internet to estimate the importance of internet marketing. It makes no difference whether you are a local contractor or big corporation; internet marketing is worth way more than its weight in gold. One of the best way to market your business is through search engine optimization as this will make you get ahead of your competitors. Being first in a search can catapult you to greatness with your customer base. Most contractors forego internet marketing and advertising, assuming that they have enough of a client base without it — but they might be missing out.
SEO professionals are experts in the internet marketing and advertising world who know how to gain exposure locally. Their job is more than just creating a Facebook page, getting you on Twitter or even posting pictures to Instagram; they also know how to create an entire campaign to increase your company’s brand awareness and to create a favorable impression of your construction business — with little to no help on your part.
If you think that your contracting business is doing just fine without the help of the internet, then maybe you should stop to consider how much better you could be doing with its help. Contracting is a variable market guided by the conditions of the economy. To outlast it, to even outlive it, it is best to grow your reputations.
That can be done the old-fashioned way or through the use of social media marketing. You would be surprised at how quickly you can take your small business to big-time when you hire the right SEO professional to get you where you want to be.
If you want to increase your workload or even your price point, the internet is a viable way to build your contracting business. It’s an often-underestimated tool, but no business is too small to consider the potential of what exposing yourself to the world wide web can do for you. Take a fraction of your profits to reinvest into internet marketing and watch your profits explode.