3D rendering has grown in popularity in recent years. Here’s how it’s impacted the architectural field and changed the overall design process.
People prefer looking at something visually compelling, which is why 3d rendering can help architects sell their vision. With 3d rendering, an image of the building is created that looks 3-dimensional. This is usually done on a computer, but it can be hand-drawn as well. The process of creating a lifelike image has changed the engineering and architectural industries. We’ve put a list together of four ways that you can use this technology to your advantage.
3D Rendering Is More Attractive to Clients
When you show regular old blueprints to clients, it’s not often that you get a jaw-dropping response. But if you go to the client with a 3d rendering, your clients could be blown away. It’s a lot easier for them to feel excited when they can see the dimensions, depth, and beauty that you have created. The rendering will help you to show them what the building will look like in real life.
You Can Catch Problems Early
If you’ve been in the architecture industry for a while, you know that things come up during construction that you couldn’t foresee from the blueprint. The saying “It looked good on paper” comes to mind.
Using a 3d rendering can help stop some of these issues before the construction starts. It’s easier to spot problems with structural integrity and stability ahead of time by looking at the rendering. This can save your company a lot of money in the long run.
Create Virtual Reality Opportunities
We are living in the age of technology, and virtual reality has started to really break through. There are already a ton of products that use VR, but within the next five years, VR is going to infiltrate most industries.
Instead of the clients seeing a flat blueprint, VR would enable you to walk them through the building. Imagine being able to point out all of the little things that they would normally have to wait months and months to see.
3D Rendering Enhances Marketing
It’s hard to make a compelling commercial, print ad, or other marketing products with only a boring blueprint. With 3d rendering, you can create a video of your projects, and show how similar the planned version and the finished project turned out. After all, people are 64% more likely to make a purchase if they see a video about the product.
If you don’t have the software or skills to create a 3d rendering on your own, companies like RealSpace 3D can create one for you to use in your promotional materials. Sometimes these renders can be so spot on that people won’t even realize what they’re looking at isn’t real.
3d rendering can be a huge benefit for the architectural industry. It can help you wow your clients, market effectively, save money, and step into the future of digital technology. To see what else you can do to stay ahead of the game, check out some of our other blogs.