New generation hotels for business are being opened in the biggest cities of Europe.Their apartments are luxury but compact, offer comfort, cutting edge technology and style over an area of only 14-28 m2. The Dutch studio Concrete Architectural Associates developed the concept for a Citizen M hotel chain.
When and Where?
Today exactly. Because it is closer to tomorrow than to yesterday. Because it is subject to dynamicity, lack of boundaries, mobility, only in Amsterdam for the time being – at Schiphol airport and in the center of the city. Next year also in Glasgow, London, Berlin, Barcelona, Prague. And in only five years 20 more hotels will open for guests.
For whom and Why?
For their majesties the mobile citizens after whom the chain is named (short for Citizen Mobil). They highly appreciate individuality, contemporary design, cutting edge technology and the near vicinity of the city. All this at reasonable prices. Young in spirit, they don’t stay long in their note! rooms but insist on having every comfort that new technologies can offer. The contemporary travellers, no matter if dedicated to art, science or trade are on the road often, are exacting to the places they stay at, choose them carefully. They look for the reasonably priced, aesthetica , communicative place to stay, which leaves behind the click of standard hotel furniture and welcomes its guests with a joke and a sense of humor. They are not tempted by extravagance but simple design and the attention to even the smallest details. High Quality at reasonable prices is possible thanks to the IFD building concept (Industrial. Flexible, Demountable). The rooms are constructed In advance and are furnished with items emblematic of contemporary design They are actually separate booths which are arranged by a modular principle and create the unique mini-atmosphere of the Citizen M hotels.