The world of interior design is a fickle beast, isn’t it? But the truth of the matter is that it’s all a matter of opinion if you really think about it… It’s more of a “Beauty is in the eye of the beholder” type of thing.
It’s a matter of opinion simply because what you might think is beautiful, someone else might think is tacky. That doesn’t mean one person is right and the other is wrong, it’s just a matter of opinion. This very same theory is applied in the world of interior design as well.
Now, when it comes to your own home, you can design and style it however you want. There may even be interior design styles you love but wouldn’t necessarily design your own home in that theme… but that still doesn’t take away from the beauty of the design style itself, it’s just your preference. And believe it or not, interior design is one of the most important aspects of the vacation rental industry.
You may find this hard to believe simply because when most people think of the vacation rental industry, they think of investments, finding the perfect location, and rental loan options. This is understandable but that’s just the foundational stages of buying and owning vacation rental properties. One of the most important aspects (if not the most important aspect) of vacation rentals is the interior design of the property.
Why is the interior design of your rental property so important?
Because it’s the sole reason why people will book your property. As humans, we are visual creatures. When we see something we like, we immediately want it. That same theory applies to vacation rentals.
When prospective guests are looking online for vacation rentals, they tend to look at the pictures first and then look at the prices and amenities. For guests, the order of importance should be to look at price and amenities offered first and then the aesthetics… but that’s not how that works. Oftentimes, if they like the way a rental looks, they’ll book it even if it’s a little out of their budget simply because the home is so beautiful.
So, if you’re looking to get your start in the vacation rental industry, of course, take care of the foundational work, but you’re going to want to pour all your energy into the interior design of your property. Here are some of the most popular interior design styles that will attract prospective guests and increase your bookings.
Rustic interior design is an all-time favorite for many people, especially those who live in big cities. With this particular design style, you’re going to be mixing natural materials with industrial and farmhouse touches. At the core, rustic design’s focus is on the simplicity and beauty that nature gives.
Natural materials like wood and stone are softened by natural textures like sheepskin and cowhide. From an architectural standpoint, if your property has vaulted ceilings and wood beams, this design style will be a perfect theme to attract guests and increase your bookings.
When you think of Bohemian design, think of a free-spirited design that incorporates a mixture of different cultures through out-of-the-box artistic expression. It’s pretty safe to say that this design style definitely has a focus on nature and travel as well. In fact, Bohemian design actually incorporates multiple design styles to create a worldly and eclectic look. A lot of Bohemian design style is influenced by biophilic design but also incorporates mid-century with a bit of rustic and Hollywood Glam as well to give that Laissez-faire attitude.
If you choose Bohemian design for your rental, you’re going to incorporate globally-inspired decor and textiles, wicker furniture, vintage chandeliers, plants, and bold patterns and bright colors. The vibe and feel of the home should feel very nomadic and will display trinkets and treasures from around the world and unique pieces of artwork that make for great conversation starters.
This is a unique style on its own, and because it’s not a common style seen in most traditional homes, vacationers flock to this type of vacation rental.
With the coastal interior design style, most people think that the property has to be located on or near the beach to take advantage of this style, but you indeed don’t. You can live anywhere and have a deep appreciation for coastal interior design. Now, this is NOT the same as nautical design… people often get the two confused.
To incorporate coastal design in your rental, you simply take inspiration from coastal areas through color choice. There are calming colors that are reminiscent of the beach that you can incorporate in your design, whether it be through wall paint, furniture, or accessories.
White and beige are reminiscent of sandy beaches and various shades of blue speak to the water. You also want to make sure the property is getting lots of natural sunlight as well. If the property doesn’t have very many windows, you may want to speak with a contractor to see about installing a few more windows, or even better, skylights.