As they say in business, most of the watches resemble a new car. It deteriorates the moment you tie them on your wrist. But, is this the situation with each watch brand available today? Fortunately, no. You can ask whether Rolex watches can hold their value over a while, and the often response is yes.
The company is its very own vast expanse: admired, respected, valued, and popularly known to most buyers and watch collectors worldwide. It produces timepieces that have taken on the role of more than a simple watch. The main reason a “Rolex is a Rolex” is that they are luxurious and pretty good watches.
Since it was first launched in 1905, the brand has been rocking the business world and continuously gaining its success even in today’s time. Here are the top 5 reasons why.
Among all the world’s luxurious watch brands, Rolex watches are unmistakably one of the most popular. You’ve known about it regardless of whether you’ve heard anything about Submariner, Datejust, or even Cosmograph Daytona. There are two types of Rolex reliable buyers – those people who know so much about the brand, and of course, those who know practically nothing. Most watch enthusiasts purchase a wristwatch from this brand for its very high quality. They might be less interested in outstanding, confounded craftsmanship for having the best all-around watch for everyday wear.
Other luxury wristwatch buyers don’t know a lot about watches, just that this brand is incredible. For them, the primary motivation is this: in case you will wear a watch, it must be a Rolex. And this is such a great appreciation for the manufacturer – since, supposing that even a person who knows nothing about watches sees one explicit brand as “Number One.” Thus, the company is accomplishing something right.
Behind the success of the brand is its very high-quality product reaching out over the long years of existing in the watch business. This watches show the time precisely and are always known as reliable and sturdy. Keeping up a reliably high-quality product with estimated yearly production quantities of around 3/4 of million pieces is considered an art unto itself.
The company focuses on what it specializes in and continuously improves the detail. It is essentially true for the movements as for the case. You won’t discover a rotating bezel that ratchets so smoothly and efficiently like the one on the Submariner or GMT-Master II from any of its rivals. Considerably another top of the line makers with substantially more expensive products.
Moreover, the company’s number one philosophy is, by all accounts, logical, on the off chance that a human does it better, then let a human do it. If the situation is, the machine does it better, then let the machine do it. The reason why more watchmakers don’t utilize engines is two-overlap. First of all, devices require such significant investments of resources, and keeping people to do the work is less expensive. Second, machines don’t have the production demand that Rolex always does.
The brand name’s significance is connected to how the brand presented creative and innovative features very right off the bat, which have made the watch well-suited for everyday wear. In 1914, founder Hans Wilsdorf presented a wristwatch movement to the eminent Kew-Teddington observatory.
It is entirely for a chronometer certificate. Today the chronometer test (at present led by the Swiss institute COSC) has gotten a standard for in-house mechanical Rolex types.
In 1927, the first-ever water-resistant wristwatch was presented. The automatic winding component followed several years after – because to ensure the water-resistance of a watch, it shouldn’t be essential to pull the crown each day. These two features are reflected in the product name itself, ” OysterPerpetual,” which adorns practically every Rolex. The Datejust, first presented in 1945, was the primary watch to join each of the three features – automatic winding, water-resistant case, and chronometer-certified.
The primary function of the brand’s watch design is its everyday wearability. Having a round shape adds to its water-resistant features and its superior legibility. Add this a focal sweep seconds hand and Cyclops date magnifier (another Hans Wilsdorf innovation). Existing collections are kept up and consistently improved throughout the long term.
There are no unexpected designed shifts or jumps in Rolex watches, and even case sizes are changed only very frequently. It comes with typical design features like the grooved bezel, “Mercedes” hands, Cyclops magnifier, and the Oyster wristband. And essential for a few distinct models and has gone through a change once in a while. It’s the reason it is in every case easy to identify a Rolex in a good way. Watch expert Gisbert L. Brunner considers this the “10-meter rule” – and it’s not merely the experts who recognized them.
The price of Rolex watches’ new collections depends in significant part on the high- price accomplished regularly by older Rolex watches at closeout. After Patek Philippe, Rolex is the next hottest and mainstream brand. There are many instances of auctioning accomplishments with Rolex watches throughout the last several decades. In some cases, the costs have reached bewildering statues.
In October 2020, a Daytona owned by an actor and racing enthusiast Paul Newman turned into the most costly wristwatch ever sold at auction. It nets about $15.5 million at Phillips’ New York “Winning Icons” sell-off. This beat the record for the most costly wristwatch ever sold, a Ref. 6062 with its triple date display (pointer date indicator, weekday, and month in window openings) in the one-time variety with a dark dial and diamond markers that once had a place with Bao Dai, the last emperor of Vietnam. This past May at Phillips in Geneva was sold for more than SF5 million.
The brand is continuously making a great impression on all. How the brand itself remains true to its proven methods and opts to create continuous improvements leads to more success.
Though the company rarely launches its new collections, Rolex is still the best luxurious watches ever launched. Instead of boldly announcing world records and holding press conferences featuring celebrities to promote their collections, Rolex quietly worked on the details of improvements of their timepiece. A kind of strategy that captures more the heart of customers and collectors.