Marketing your home repair business can seem overwhelming, especially if you’re not a trained marketing professional. By taking small steps to promote your business, you can guarantee that your company is on the path to success.
Here are 7 ideas for marketing your home repair business:
1, Research Your Target Market
Before you can create an effective marketing strategy, you must define your target market.
Determine your business’s specialty. Consider the home repair services people regularly need to keep their homes in top-notch condition.
Ask yourself about the types of customers needing your services within your niche. Homeowners? Elderly individuals? Busy professionals?
Research your target market to discover their needs, wants, and expectations. Utilize this information in your marketing efforts to directly appeal to potential customers who require your home repair services.
2, Be Present on Social Media
In today’s digital world, marketing through social media is essential for a business to grow. People spend multiple hours every day scrolling through their news feeds. Capitalize on this trend by promoting your home repair business on social media.
Create profiles on multiple platforms, such as Twitter, Instagram, and Facebook. Regularly post, like, comment, and share content. Connect with business professionals and potential clients to generate relationships that can increase your business.
An active presence on social media assists in informing customers about your business and demonstrating that you are involved in the community.
3, Build a Website
For new customers to discover and learn about your business, you must create an informative and easy-to-use website. Building a website seems intimidating, but there are many services and resources available that can help you with this step.
Choose a clean, uncluttered layout that is easy to navigate. Select colors that match the branding and tone of your business. Include relevant information about your company that answers any questions a potential client may have.
Refer to your target market’s expectations to design a website for your business that will grow your brand and earn clients.
4, Ask for Testimonials and Good Reviews
One trick for marketing your home repair business is to let your past customers do the work for you. If your clients are pleased with the services you provide, they will be more than happy to write a testimonial or leave a good review on your site that will help promote your business.
Reach out to past clients to ask if they’d be interested in providing a positive statement about your company. The more glowing reviews you receive, the more potential clients will be encouraged to hire you… that’s the power of testimonials.
5, Create a Newsletter or Blog
Creating a regular newsletter or blog is an effective method for marketing your home repair business.
Consider creating content that focuses on home repair tips and tricks. Customers appreciate well-written articles that provide useful information or answer their questions. Write the articles yourself or hire a professional to guarantee your content is well-researched and useful.
Producing a newsletter or blog for your clients demonstrates your care for your customers and willingness to help. Your community’s positive view of your business will help you grow your brand exponentially.
6, Purchase Promotional Products
By purchasing and distributing promotional products, you can grow awareness of your business and keep your company top of mind for potential clients.
Promotional products to purchase include:
- Water bottles
- Coffee mugs
- Phone chargers
When choosing promotional products to buy, it is important to select items that are usable, relevant to your business, and timely. For example, a tape measure is an ideal choice for your home repair business. Additionally, customized hand sanitizers and face masks are popular items currently due to Covid-19.
The more a potential client uses an item, the more they will be reminded of your business. Keep this in mind when purchasing promotional products to ensure your item will be effective.
7, Cultivate Business Relationships
Network with other home repair businesses or companies who require your services in order to build mutually-beneficial relationships.
Team up with other home repair professionals to accomplish larger jobs. Reach out to rental owners or property management companies to see if you could acquire regular business through them.
Cultivate relationships in your community to increase your client base and grow your business.
Effectively marketing your home repair business is essential for gaining more clients and growing your brand. Consider creative marketing strategies to guarantee your business will be a success.