Want to be a business owner? Open a retail store! It is one of the most common types of business yet the most growing one. In fact, as per Statista’s report, the global in-store sales were approximately 18.5 trillion U.S. dollars. Now, that’s lots of money.
But is it all? No!
It is projected that the retail market will grow to almost 27 trillion dollars by the year 2022. That means the market is showing upward trends for business owners. However, even with the positive economic trend, your business is not able to earn as expected. Right?
That’s why you are here to look for a solution. Well, we must tell you that you are at the right place. We’ll help you improve your business’s profitability. But how?
You see, the backbone of every business is its customers. If you have your customers by your side, it’ll be much easier for you to accomplish your corporate goals. Nonetheless, for that to happen, you must retain your customers. If they become loyal to you and visit you time and again, achieving goals will be like child’s play for you.
To be more specific, you need to work on improving the foot traffic of your store. Now the crucial question is- How? We have got the answer to this question prepared. But to get it, you need to scroll down.
So, let’s take a few steps towards success!
Provide them with the supreme customer service
The first step is to improve foot traffic by providing nothing but the best customer service. When you treat your customers nicely, it creates a soft spot in their hearts. And this soft spot works like magic and convinces them to revisit you. In addition to this, it also indicates that the business cares about them. And just doesn’t think of them as profit-making persons.
If your customer service is of superior quality, you need not put in lots of effort in marketing and advertising. Here word of mouth becomes your best tactic and helps in the growth of the business.
Be available to them on social media.
You might agree with us that a person will visit a store only if he/she sees it. Right? That means you need to be present in front of your customers. And how do you do that? Yes, you guessed it correctly! You can do that by engaging with them on social media platforms. Social media platforms are a great way to learn about customer tastes and preferences and their issues.
It’s an opportunity for you to improve your service and make changes that your customers will love. In fact, when you actually listen to the customer feedback and implement the changes, it encourages the customer to become loyal to your brand.
Let your product or service quality speak on your behalf
No matter what, you need to keep the following mantra in your mind:
“Quality > Quantity.”
Most entrepreneurs make the mistake of focusing on higher sales. So, you need to ensure that you are not making any such mistake. Instead of that, you need to focus on providing quality products/services. You might make less money in the beginning due to fewer sales, but with a little bit of time and patience, you’ll see the results yourself. Your quality product/service will attract more foot traffic to you organically.
Ensure good parking space
You might be wondering what effect parking space has on customers? There is a direct effect, i.e., if you don’t have enough parking, the customers will not visit you.
As per that data, the number of registered vehicles in the U.S. is 286.9 million. Almost every person uses a vehicle to go around, and they need space to park it. So, if your retail store doesn’t have a proper parking lot, you’ll lose business. Thus, you need to pay attention to the Parking Lot Maintenance & Line Striping-The Finishing Touches that’ll make your property stand out from the rest. Moreover, it’ll be convenient for your customers, and we are sure that they’ll appreciate it immensely.
Create a comfortable atmosphere for them
Another thing that you need to ensure is that the internal environment of your store is pleasant and inviting. How? Well, it is pretty simple! You should play soft and vibing music in the provision, use air fresheners, and work on the shop’s interiors. Along with that, offer something to drink or snakes to your customers, especially in summers, and provide them with the proper space to sit.
Hang on! There’s more!
You need to understand about the different types of customers. Some might require your assistance in finding what they are looking for, while others might prefer searching on their own. So, you need to observe that and act accordingly.
Don’t forget to learn about your regular customers
Yes! It is essential for you to learn about your regular customers. Why? Because there is a high possibility of a regular customer turning into a loyal customer. And you can’t miss out on this opportunity. Learn their names, understand what they generally search for in your shop, wish them on their birthday and offer them loyalty cards.
It will ensure that they will stick by your side and unconsciously help your business beat its competitors.
“On the house” services are attractive.
Believe it or not, but everybody loves freebies and discounts. Thus, you can use this love to make your business stronger. Once in a while or on festive occasions, you should offer your customers “On the house” services. It may include free delivery, a 20% discount, or a small surprise gift. It depends upon the financial situation of your business.
But one thing is for sure that your customers will definitely like this strategy of yours.
To sum it all up!
All the techniques that we have mentioned above are tried and tasted. If you follow them sincerely, it’ll definitely show you the desired results and drive foot traffic to your store. So, what are you waiting for? Get started now!